critical discourse 
Short Audio Sessions
Have you ever listened to those short audio clips that are on many web sites? They often are informative and can spur people to look more closely at a product or service.
Short audio sessions are not anything new. For decades, businesses have employed fifteen-second audio sessions to promote their products while callers were on hold, waiting to speak with a customer service rep.
To a degree, a short audio session makes the sales process via the Internet a little more personal, as the prospect hears a human voice. That alone makes the session an appealing way to reach a certain part of the populace.
Of course, a successful short audio session is going to be to the point and informative. It will give the prospect enough to ensure he or she will progress to the next level and seriously consider the offering, rather than simply scanning some text and moving on to another web site.
Settle on the subject for the session, make is crisp, clear, and easy to understand. Then shut up before you get too wordy.
Trial Membership Offers
Everybody wants to get a bargain, but there are those that will sit on the fence forever before making a decision. A trial membership offer can be just what you need to get them to commit.
There are several things that are very attractive to a prospect. Among them are:
There is no long-term commitment. If I don’t like what I see during the trial period, I simply move on.
I don’t have to pay full price. Most trial offers will be at a discount, so very little revenue is invested.
The trial offer gives me the chance to test drive and show the offering to other people who would be using it. I can find out up front if they see any advantages to using this new offering
This gives me the chance to think of questions that should be answered before a commitment is made. I may think of something while in the trial period that I would not think of during a simple demonstration.
If you offer a trial membership, make sure you provided specific terms, as well as a way for the prospect to convert the trial membership into a full membership at any time during the trial.
Trial Software Offers
If software is involved in your product or service offering, you may also want to provide a demonstration version of the software that is good for a limited amount of time. Think in terms of some of the free electronic trail games you can download.
Many of them will allow the player to access and start a new game session for a specific number of times before the software becomes inoperative and they player will have to purchase the full version in order to continue.
Trial software should be representative of what the full version does, but you want to make sure that the software cannot be reconfigured to get around the limited time usage.
This is not a difficult task for anyone who develops software; all you will need to do is provide the perimeters of the trial time and you are all set.
As with the trial membership offers, you want your prospect to be able to upgrade from trial to permanent software at any point during the trial time, so make sure you include that in your package as well.
By utilizing these and similar ideas, you can effectively increase your client base without investing a huge chunk of your profits into public relations endeavors.
Have you ever listened to those short audio clips that are on many web sites? They often are informative and can spur people to look more closely at a product or service.
Short audio sessions are not anything new. For decades, businesses have employed fifteen-second audio sessions to promote their products while callers were on hold, waiting to speak with a customer service rep.
To a degree, a short audio session makes the sales process via the Internet a little more personal, as the prospect hears a human voice. That alone makes the session an appealing way to reach a certain part of the populace.
Of course, a successful short audio session is going to be to the point and informative. It will give the prospect enough to ensure he or she will progress to the next level and seriously consider the offering, rather than simply scanning some text and moving on to another web site.
Settle on the subject for the session, make is crisp, clear, and easy to understand. Then shut up before you get too wordy.
Trial Membership Offers
Everybody wants to get a bargain, but there are those that will sit on the fence forever before making a decision. A trial membership offer can be just what you need to get them to commit.
There are several things that are very attractive to a prospect. Among them are:
There is no long-term commitment. If I don’t like what I see during the trial period, I simply move on.
I don’t have to pay full price. Most trial offers will be at a discount, so very little revenue is invested.
The trial offer gives me the chance to test drive and show the offering to other people who would be using it. I can find out up front if they see any advantages to using this new offering
This gives me the chance to think of questions that should be answered before a commitment is made. I may think of something while in the trial period that I would not think of during a simple demonstration.
If you offer a trial membership, make sure you provided specific terms, as well as a way for the prospect to convert the trial membership into a full membership at any time during the trial.
Trial Software Offers
If software is involved in your product or service offering, you may also want to provide a demonstration version of the software that is good for a limited amount of time. Think in terms of some of the free electronic trail games you can download.
Many of them will allow the player to access and start a new game session for a specific number of times before the software becomes inoperative and they player will have to purchase the full version in order to continue.
Trial software should be representative of what the full version does, but you want to make sure that the software cannot be reconfigured to get around the limited time usage.
This is not a difficult task for anyone who develops software; all you will need to do is provide the perimeters of the trial time and you are all set.
As with the trial membership offers, you want your prospect to be able to upgrade from trial to permanent software at any point during the trial time, so make sure you include that in your package as well.
By utilizing these and similar ideas, you can effectively increase your client base without investing a huge chunk of your profits into public relations endeavors.
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