critical discourse 
Whether you are making money online by promoting affiliate programs or running an e-commerce website that loaded with products for sales, you want your targeted prospects who visit your site purchase from you. The higher the percentage of your targeted prospects buy from you, the more profit you'll make. Here are 10 benefits and power words that can motivate your targeted prospects to take an action (make a purchase) on your website:
1. TIME: Most people makes time their most valuable commodity. When they search on Internet to shop, they are looking for products or services that can help save their time. Power words: FAST, INSTANT, QUICK, i.e., fast shipping, fast ordering or quick results.
2. SECURITY: People want to feel safe when buying online. The want to make sure that they are accepting a real offer. Power words: MONEY BACK GUARANTEED, Risk free, i.e., 30 day money back guarantee, zero risk guaranteed, no obligation.
3. EXCLUSIVITY: When there is only a limited version of an product or a limited amount of an item, it makes people feel that the product is more valuable. The more valuable your product or service appears to be the more people will appreciate what you have to offer. Power words: RARE, LIMITED, SPECIAL, EXCLUSIVE, i.e., limited for the first 300 buyers, special offer, limited edition.
4. SIMPLICITY: People appreciate clarity and ease. Show them how your product or service will reduce their stress. Power words: EASY, SIMPLE, CONVENIENT, STRESS FREE, i.e., stress-free ordering, simple instructions, convenient to use, easy payments, etc.
5. PROOF: Online buyers like to know what other people think about your product or service. Power words: TESTIMONIAL, REVIEW, CRITIQUE, COMPARISON, i.e. buyers’ testimonial, consumer review, customer satisfaction.
6. SPECIAL OFFERS: People want to find bargains in the form of rebates, one time sales or percentage offers. Power words: SALE, DISCOUNT, REBATE, ONE-TIME, LIMITED TIME, i.e., one week sale, special discount, instant rebate, one time offer, festival discount.
7. INCENTIVES: Giving free gifts will delight your potential buyers and making them more likely to do business with you. Power words: GIVEAWAY, BONUS, GIFT, REWARD, i.e., your complimentary subscription, order bonus, special e-book giveaway, a gift for you.
8. RECOGNITION: People want to know that you understand their concerns. Power words: YOU, YOURS, i.e. the benefits you want, the solution to your problem.
9. STATUS: People want to know how something will affect their life. Power words: ALERT, IMPORTANT, ATTENTION, i.e., important notice, attention please, special alert.
10. POPULARITY: People are always looking for new products or services that will improve their lives. Power words: NEW, FRESH, UPDATED, i.e., brand new, fresh off the press, updated report.
1. TIME: Most people makes time their most valuable commodity. When they search on Internet to shop, they are looking for products or services that can help save their time. Power words: FAST, INSTANT, QUICK, i.e., fast shipping, fast ordering or quick results.
2. SECURITY: People want to feel safe when buying online. The want to make sure that they are accepting a real offer. Power words: MONEY BACK GUARANTEED, Risk free, i.e., 30 day money back guarantee, zero risk guaranteed, no obligation.
3. EXCLUSIVITY: When there is only a limited version of an product or a limited amount of an item, it makes people feel that the product is more valuable. The more valuable your product or service appears to be the more people will appreciate what you have to offer. Power words: RARE, LIMITED, SPECIAL, EXCLUSIVE, i.e., limited for the first 300 buyers, special offer, limited edition.
4. SIMPLICITY: People appreciate clarity and ease. Show them how your product or service will reduce their stress. Power words: EASY, SIMPLE, CONVENIENT, STRESS FREE, i.e., stress-free ordering, simple instructions, convenient to use, easy payments, etc.
5. PROOF: Online buyers like to know what other people think about your product or service. Power words: TESTIMONIAL, REVIEW, CRITIQUE, COMPARISON, i.e. buyers’ testimonial, consumer review, customer satisfaction.
6. SPECIAL OFFERS: People want to find bargains in the form of rebates, one time sales or percentage offers. Power words: SALE, DISCOUNT, REBATE, ONE-TIME, LIMITED TIME, i.e., one week sale, special discount, instant rebate, one time offer, festival discount.
7. INCENTIVES: Giving free gifts will delight your potential buyers and making them more likely to do business with you. Power words: GIVEAWAY, BONUS, GIFT, REWARD, i.e., your complimentary subscription, order bonus, special e-book giveaway, a gift for you.
8. RECOGNITION: People want to know that you understand their concerns. Power words: YOU, YOURS, i.e. the benefits you want, the solution to your problem.
9. STATUS: People want to know how something will affect their life. Power words: ALERT, IMPORTANT, ATTENTION, i.e., important notice, attention please, special alert.
10. POPULARITY: People are always looking for new products or services that will improve their lives. Power words: NEW, FRESH, UPDATED, i.e., brand new, fresh off the press, updated report.
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